Новые поступления

Intellectual Property and Innovation Management in Small Firms модель дома the cute room intellectual interest in housing 10 11 12 13 14
Intellectual Property (IP) and innovation are key management issues for today's enterprise. This timely book combines research on SMEs, IP and innovation. Drawing on original material from the ESRС's Programme on Intellectual Property, and showing a variety of approaches to the study of IP in small firms, this book reveals that IP and innovation management are interdisciplinary areas of research. These chapters provide new evidence on IP management in specific sectors such as software, engineering, textiles, biotechnology and electronic publishing. Some also address the strategic management of IP and examine IP management in the case of university spin-offs, while others focus on the role of patents in protection and innovation. The first major collected edition on IP and innovation management in SMEs, this book will be of interest to students, policy-makers and practitioners interested in IP and innovation.
10045 RUR
Matthew Asbell D. Intellectual Property Strategies for the 21st Century Corporation. A Shift in Strategic and Financial Management модель дома the cute room intellectual interest in housing 10 11 12 13 14
A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details the latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
9033.46 RUR
Depeche Mode: Devotional (2 DVD) модель дома the cute room intellectual interest in housing 10 11 12 13 14
Tracklist: 01. Higher Love 02. World In My Eyes 03. Walking In My Shoes 04. Behind The Wheel 05. Stripped 06. Condemnation 07. Judas 08. Mercy In You 09. I Feel You 10. Never Let Me Down Again 11. Rush 12. In Your Room 13. Personal Jesus 14. Enjoy The Silence 15. Fly On The Windscreen 16. Everything Counts
1299 RUR
Siddhartha Jha Interest Rate Markets. A Practical Approach to Fixed Income модель дома the cute room intellectual interest in housing 10 11 12 13 14
How to build a framework for forecasting interest rate market movements With trillions of dollars worth of trades conducted every year in everything from U.S. Treasury bonds to mortgage-backed securities, the U.S. interest rate market is one of the largest fixed income markets in the world. Interest Rate Markets: A Practical Approach to Fixed Income details the typical quantitative tools used to analyze rates markets; the range of fixed income products on the cash side; interest rate movements; and, the derivatives side of the business. Emphasizes the importance of hedging and quantitatively managing risks inherent in interest rate trades Details the common trades which can be used by investors to take views on interest rates in an efficient manner, the methods used to accurately set up these trades, as well as common pitfalls and risks?providing examples from previous market stress events such as 2008 Includes exclusive access to the Interest Rate Markets Web site which includes commonly used calculations and trade construction methods Interest Rate Markets helps readers to understand the structural nature of the rates markets and to develop a framework for thinking about these markets intuitively, rather than focusing on mathematical models
5978.03 RUR
Thomas Love Peacock Headlong Hall модель дома the cute room intellectual interest in housing 10 11 12 13 14
Thomas Love Peacock was an English novelist, poet, and official of the East India Company. "Headlong Hall" like most of Peacock's novels, it assembles a group of characters Mr Cranium, Miss Poppyseed, Mr Treacle and others who, while eating and drinking to abandon, discuss topics which were then of interest to Peacock and his circle of intellectual friends. Peacock uses the work to parody contemporary thinking in a variety of disparate areas, including utilitarianism, vegetarianism, aesthetics, music, poetry, art criticism, and so on. In the meantime there is dancing and drinking and falling in love.
137 RUR
Homes, Cities and Neighbourhoods модель дома the cute room intellectual interest in housing 10 11 12 13 14
Given current projections of population and household numbers, housing has become arguably the most important issue in planning. Likewise, planning raises arguably the most important long term issues in housing, given the environmental consequences of urban development and the use of the home."Homes, Cities and Neighbourhoods" documents the evolution of typical urban landscapes from 1900 to the present with an emphasis on contemporary issues and practice. In doing this, the book examines in detail: the role of planning in the light of different interpretations of social change; quantity and quality in housing production; urban design in relation to housing and residential areas; and finally, the management of neighbourhoods.This book is intended for all those interested in the interaction between planning, housing markets and the urban environment in Britain.
3876 RUR
Paul Lerner J. Essentials of Intellectual Property модель дома the cute room intellectual interest in housing 10 11 12 13 14
ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. «Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their in-depth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional.» —Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com «Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow.» —Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA «This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities.» —Lawrence J. Udell, Executive Director, California Invention Center, Professor of New Ventures and Entrepreneurship The Wiley Essentials Series—because the business world is always changing…and so should you.
2324.25 RUR
Patrick Sullivan H. Edison in the Boardroom Revisited. How Leading Companies Realize Value from Their Intellectual Property модель дома the cute room intellectual interest in housing 10 11 12 13 14
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
3317.8 RUR
The Ideas Industry модель дома the cute room intellectual interest in housing 10 11 12 13 14
Daniel W. Drezner'sThe Ideas Industry traces the trajectory of the public intellectual from the early 20th century to its present form of the thought leader. It will reshape our understanding of contemporary public intellectual life in America and the West.
2499 RUR
Marshall Phelps Burning the Ships. Transforming Your Company's Culture Through Intellectual Property Strategy модель дома the cute room intellectual interest in housing 10 11 12 13 14
Now in paperback, the inside story of «the greatest transformation of Microsoft since it became a multinational company» Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of «open innovation.» Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
1127.21 RUR